Sales Director

The main job of a Sales Director is to sell products by implementing national sales plans; supervising regional sales managers. They are to determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.

The Sales Director establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. They implement national sales programs by developing field sales action plans and ensure to maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Another responsibility is to establish and adjust selling prices by monitoring costs, competition, and supply and demand. You will also complete national sales operational requirements by scheduling and assigning employees; following up on work results. The Sales Director maintains national sales staff by recruiting, selecting, orienting, and training employees. They also uphold national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

The Sales Director maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

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