Ecommerce is one of the fastest-moving areas of fashion and retail — turning a retailer's website and digital channels into successful commercial businesses. It's a varied, constantly evolving career combining commercial awareness, creativity, technology and data.
Ecommerce professionals are responsible for managing and growing a retailer’s online presence and digital sales channels. Depending on the organisation, this can include managing website content and product information, analysing online performance, planning promotions and ensuring customers have a seamless digital shopping experience.
The role combines commercial and creative thinking with data and technology. Ecommerce teams work closely with buying, merchandising, marketing, creative, IT and customer service teams to ensure products are presented effectively and the website delivers strong sales and customer engagement.
In larger organisations, ecommerce teams may specialise in areas such as trading, digital merchandising, content, CRM, marketplaces or ecommerce operations. In smaller businesses, an ecommerce professional may have responsibility for a much broader range of activities.
Did You Know?
Ecommerce teams can make real-time decisions based on how customers are shopping online. From changing product placement and updating website content to responding to sales trends and adjusting promotions, ecommerce professionals can have an immediate impact on a retailer’s performance.
Managing how products are presented online, including product placement, navigation, categorisation, search and digital merchandising to maximise sales and customer engagement.
Monitoring online sales and performance, identifying opportunities and taking action to maximise revenue, conversion and profitability.
Ensuring products are accurately represented online with the correct descriptions, imagery, pricing, availability and product information.
Planning and implementing promotions, campaigns and seasonal activity across digital channels, monitoring performance and making changes where required.
Analysing website traffic, conversion, average order value, sales and customer behaviour to identify trends and improve online performance.
Helping to create a seamless online shopping journey, from website navigation and product discovery through to checkout and post-purchase experience.
Coordinating the day-to-day running of ecommerce platforms, working with internal teams and external partners to ensure products, orders, stock and website functionality are managed effectively.
Managing products and trading activity across third-party marketplaces and digital platforms, ensuring ranges, content, pricing and performance are effectively maintained.
Figures are indicative and vary with experience, employer and location.
Ecommerce offers excellent opportunities for career progression as businesses continue to invest in their online and digital channels. Many professionals begin in an ecommerce administration, coordination or assistant role before progressing into executive, merchandising or trading positions.
With experience, you can specialise in areas such as Ecommerce Trading, Digital Merchandising, Content, CRM, Marketplace Management or Ecommerce Operations.
As your career develops, you may progress into Ecommerce Manager, Senior Ecommerce Manager, Head of Ecommerce or Head of Digital positions, taking responsibility for larger teams, multiple channels and significant online sales budgets.
There are also opportunities to move into wider digital and commercial roles, including Digital Trading, Digital Marketing, Marketplace Management, Online Buying & Merchandising and Digital Product.
At senior level, experienced professionals can progress into Ecommerce Director, Digital Director, Head of Digital or Chief Digital Officer roles, helping to shape the overall digital and commercial strategy of a business.
Ready to start your career in Ecommerce?
Explore live Ecommerce roles on Fashion & Retail Personnel, or brief the team directly so we can match you to the right opportunity.