FMCG, or Fast-Moving Consumer Goods, covers everyday products including personal care, household products, packaged goods and consumer essentials. The sector offers opportunities across sales, marketing, buying, category management, product development, supply chain and ecommerce.
FMCG, or Fast-Moving Consumer Goods, covers everyday products including personal care, household products, packaged goods and consumer essentials. The sector offers opportunities across sales, marketing, buying, category management, product development, supply chain and ecommerce.
Understanding customer demand and developing commercially successful product categories.
Building relationships with retailers, customers and commercial partners.
Supporting brand positioning, campaigns and product development.
Identifying consumer needs and supporting new product launches.
Researching consumer behaviour, competitors and market performance.
Analysing sales, margins and profitability.
Understanding what motivates customers and consumers.
Figures are indicative and vary with experience, employer and location.
Career paths include Sales, Account Management, Buying, Category Management, Brand Management, Marketing, Product Development and Ecommerce.
At senior level, professionals can progress into Head of Category, Commercial Director, Sales Director, Marketing Director or Managing Director roles.
There are opportunities across consumer brands, manufacturers, retailers, distributors and ecommerce businesses.
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