Careers in Sports & Leisure
Sports & Leisure is a dynamic sector covering sports brands, fitness, recreation, leisure, sporting goods, events and customer experiences. Careers combine commercial awareness, product knowledge, customer engagement and a passion for sport and active lifestyles.
Sports & Leisure Job Description
Sports & Leisure is a dynamic sector covering sports brands, fitness, recreation, leisure, sporting goods, events and customer experiences. Careers combine commercial awareness, product knowledge, customer engagement and a passion for sport and active lifestyles.
A Sports & Leisure Professional’s Core Responsibilities
Customer Experience
Understanding customer needs and providing knowledgeable advice.
Product Knowledge
Understanding sports equipment, apparel, footwear and leisure products.
Buying & Merchandising
Selecting ranges and managing stock, pricing and availability.
Sales & Commercial Performance
Supporting sales targets and identifying opportunities for growth.
Sports & Consumer Trends
Monitoring changes in sports participation, fashion and consumer behaviour.
Brand Representation
Communicating brand values and creating engaging customer experiences.
Ecommerce
Supporting online product presentation, digital trading and customer journeys.
Events & Community
Supporting sporting events, activations and community engagement.
Typical Job Titles by Level
Entry Level
Leadership
Key Skills Needed
Salary
Figures are indicative and vary with experience, employer and location.
Progression
Professionals can specialise in Sports Retail, Buying, Merchandising, Product Development, Marketing, Ecommerce, Sales, Category Management or Brand Management.
Progression can lead to Senior Sales Advisor, Buyer, Merchandiser, Product Developer, Category Manager, Brand Manager or Retail Manager roles.
At senior level, opportunities include Head of Sports, Commercial Director, Retail Director, Brand Director or Managing Director positions.
There are opportunities across sports brands, sporting goods retailers, fitness businesses, leisure centres, gyms, events companies and specialist retailers.
Ready to start your career in Sports & Leisure?
Explore live Sports & Leisure roles on Fashion & Retail Personnel, or register your CV so our team can match you to the right opportunity.