Boots has embarked on the next stage of its plans to transform its beauty offering by adding Huda Beauty to its cosmetics line-up. There will also be new brand launches in haircare and self-selection cosmetics this year as the retailer looks to offer shoppers more choice.
Trading director and vice president of beauty at Boots, Joanna Rogers said: “Last year Boots launched 36 incredible new brands, including Fenty Beauty, Florence by Mills, Morphe and The Ordinary.
“This spring we will introduce even more new brands including Huda Beauty, Givenchy and Kendall Jenner’s Moon Dental range, and some really exciting new launches coming soon for No7, the UK’s number one skincare brand, as well as Boots own ingredients-led skincare range.”
During 2020, Boots will be introducing revamped beauty halls in a further 60 stores to add to the 29 stores fitted with the halls in 2019.