Vegan Fashion week is set to debut in LA from February 1st until February 4th.

Vegan Fashion Week was founded by animal rights activist Emmanuelle Rienda.  LA recently banned the sale and manufacture of fur, making it the perfect location to debut the show.

“I want to ignite conversations and debates within the industry by educating, elevating, and drawing connections between our most important values: our respect for human life, animal rights, and the environment,” Rienda told VegNews about the fashion-meets-activism project.

The event will be held in the California Market Centre, and will include catwalk shows and presentations from a range of designers who will be announced in January 21st.