<div class="frp-story-v2">
  <style>
    .frp-story-v2 {
      box-sizing: border-box;
      width: 100%;
      max-width: 1150px;
      margin: 0 auto;
      padding: 0 16px 56px;
      color: #374047;
      font-family: Arial, Helvetica, sans-serif;
    }

    .frp-story-v2 *,
    .frp-story-v2 *::before,
    .frp-story-v2 *::after {
      box-sizing: border-box;
    }

    .frp-story-v2 h1,
    .frp-story-v2 h2,
    .frp-story-v2 h3 {
      font-family: "Roboto", Arial, Helvetica, sans-serif;
    }

    .frp-story-v2-eyebrow {
      display: inline-block;
      margin: 0 0 22px;
      padding: 10px 18px;
      color: #000000;
      background: #ffffff;
      border: 1px solid #dde1e4;
      border-radius: 999px;
      font-size: 12px;
      font-weight: 700;
      letter-spacing: 0.08em;
      line-height: 1;
      text-transform: uppercase;
    }

    .frp-story-v2-hero {
      position: relative;
      z-index: 2;
      overflow: hidden;
      margin: -110px auto 40px;
      padding: 64px;
      background: #ffffff;
      border: 1px solid #dde1e4;
      border-radius: 32px;
      box-shadow: 0 15px 40px rgba(0, 0, 0, 0.08);
    }

    .frp-story-v2-hero::after {
      position: absolute;
      top: -78px;
      right: -78px;
      width: 220px;
      height: 220px;
      background: rgba(0, 0, 0, 0.04);
      border-radius: 50%;
      content: "";
      pointer-events: none;
    }

    .frp-story-v2-hero-inner {
      position: relative;
      z-index: 1;
      max-width: 880px;
    }

    .frp-story-v2-hero h1 {
      max-width: 850px;
      margin: 0 0 22px;
      color: #000000;
      font-size: clamp(36px, 4.8vw, 58px);
      font-weight: 900;
      line-height: 1.04;
      letter-spacing: -0.028em;
    }

    .frp-story-v2-hero h1 span {
      display: block;
      color: #374047;
    }

    .frp-story-v2-lead {
      max-width: 810px;
      margin: 0;
      color: #374047;
      font-size: 21px;
      line-height: 1.58;
    }

    .frp-story-v2-stats {
      display: grid;
      grid-template-columns: repeat(3, minmax(0, 1fr));
      gap: 16px;
      margin-top: 34px;
    }

    .frp-story-v2-stat {
      min-width: 0;
      padding: 22px;
      background: #eff2f4;
      border-radius: 18px;
    }

    .frp-story-v2-stat strong {
      display: block;
      margin: 0 0 7px;
      color: #000000;
      font-family: "Roboto", Arial, Helvetica, sans-serif;
      font-size: clamp(24px, 3vw, 32px);
      font-weight: 900;
      line-height: 1.08;
    }

    .frp-story-v2-stat span {
      display: block;
      color: #374047;
      font-size: 14px;
      font-weight: 700;
      line-height: 1.45;
    }

    .frp-story-v2-editorial {
      display: grid;
      grid-template-columns: minmax(260px, 0.8fr) minmax(0, 1.2fr);
      gap: 50px;
      align-items: start;
      margin: 0 0 24px;
      padding: 46px;
      background: #eff2f4;
      border-radius: 24px;
    }

    .frp-story-v2-editorial-title h2 {
      margin: 0;
      color: #000000;
      font-size: clamp(31px, 4vw, 46px);
      font-weight: 900;
      line-height: 1.08;
      letter-spacing: -0.025em;
    }

    .frp-story-v2-editorial-copy {
      padding-left: 28px;
      border-left: 4px solid #000000;
    }

    .frp-story-v2-editorial-copy p {
      margin: 0 0 17px;
      color: #374047;
      font-size: 17px;
      line-height: 1.72;
    }

    .frp-story-v2-editorial-copy p:last-child {
      margin-bottom: 0;
    }

    .frp-story-v2-scope {
      display: grid;
      grid-template-columns: repeat(3, minmax(0, 1fr));
      gap: 16px;
      margin: 0 0 40px;
    }

    .frp-story-v2-scope-card {
      position: relative;
      overflow: hidden;
      min-width: 0;
      padding: 28px;
      background: #ffffff;
      border: 1px solid #dde1e4;
      border-radius: 20px;
      box-shadow: 0 10px 24px rgba(0, 0, 0, 0.05);
    }

    .frp-story-v2-scope-card::after {
      position: absolute;
      right: -34px;
      bottom: -34px;
      width: 105px;
      height: 105px;
      background: #eff2f4;
      border-radius: 50%;
      content: "";
      pointer-events: none;
    }

    .frp-story-v2-icon {
      position: relative;
      z-index: 1;
      display: flex;
      width: 48px;
      height: 48px;
      align-items: center;
      justify-content: center;
      margin: 0 0 22px;
      color: #ffffff;
      background: #000000;
      border-radius: 50%;
    }

    .frp-story-v2-icon svg {
      width: 22px;
      height: 22px;
    }

    .frp-story-v2-scope-card h3 {
      position: relative;
      z-index: 1;
      margin: 0 0 10px;
      color: #000000;
      font-size: 20px;
      font-weight: 900;
      line-height: 1.25;
    }

    .frp-story-v2-scope-card p {
      position: relative;
      z-index: 1;
      margin: 0;
      color: #374047;
      font-size: 15px;
      line-height: 1.62;
    }

    .frp-story-v2-people {
      display: grid;
      grid-template-columns: minmax(280px, 0.9fr) minmax(0, 1.1fr);
      gap: 48px;
      align-items: stretch;
      margin: 0 0 40px;
      padding: 48px;
      background: #000000;
      border-radius: 24px;
    }

    .frp-story-v2-people-heading {
      display: flex;
      flex-direction: column;
      justify-content: space-between;
      min-width: 0;
      padding-right: 40px;
      border-right: 1px solid #5a5f63;
    }

    .frp-story-v2-people h2 {
      max-width: none;
      margin: 0;
      color: #ffffff;
      font-size: clamp(31px, 4.2vw, 48px);
      font-weight: 900;
      line-height: 1.08;
      letter-spacing: -0.025em;
    }

    .frp-story-v2-people-marker {
      display: block;
      width: 54px;
      height: 6px;
      margin-top: 30px;
      background: #ffffff;
      border-radius: 999px;
    }

    .frp-story-v2-people-copy {
      display: flex;
      flex-direction: column;
      justify-content: center;
      min-width: 0;
    }

    .frp-story-v2-people-copy p {
      margin: 0 0 18px;
      color: #eaecee;
      font-size: 17px;
      line-height: 1.72;
    }

    .frp-story-v2-people-copy p:last-child {
      margin-bottom: 0;
    }

    .frp-story-v2-change {
      margin-top: 8px;
      padding: 18px 20px;
      color: #ffffff;
      background: #1a1a1a;
      border-left: 4px solid #ffffff;
      border-radius: 0 12px 12px 0;
      font-weight: 700;
    }

    .frp-story-v2-callout {
      margin: 0 0 40px;
      padding: 28px 32px;
      background: #eff2f4;
      border-left: 5px solid #000000;
      border-radius: 0 18px 18px 0;
    }

    .frp-story-v2-callout p {
      margin: 0;
      color: #000000;
      font-family: "Roboto", Arial, Helvetica, sans-serif;
      font-size: clamp(21px, 2.6vw, 29px);
      font-weight: 900;
      line-height: 1.35;
    }

    .frp-story-v2-closing {
      padding: 48px;
      color: #ffffff;
      background: #000000;
      border-radius: 24px;
      text-align: center;
    }

    .frp-story-v2-closing h2 {
      max-width: 780px;
      margin: 0 auto 14px;
      color: #ffffff;
      font-size: clamp(28px, 3.7vw, 40px);
      font-weight: 900;
      line-height: 1.14;
      letter-spacing: -0.02em;
    }

    .frp-story-v2-closing p {
      max-width: 650px;
      margin: 0 auto 25px;
      color: #eaecee;
      font-size: 17px;
      line-height: 1.7;
    }

    .frp-story-v2-buttons {
      display: flex;
      flex-wrap: wrap;
      justify-content: center;
      gap: 12px;
    }

    .frp-story-v2-button {
      display: inline-flex;
      min-height: 48px;
      align-items: center;
      justify-content: center;
      padding: 14px 28px;
      border-radius: 999px;
      font-size: 15px;
      font-weight: 700;
      line-height: 1.25;
      text-align: center;
      text-decoration: none;
    }

    .frp-story-v2-button-primary {
      color: #000000;
      background: #ffffff;
    }

    .frp-story-v2-button-secondary {
      color: #ffffff;
      background: transparent;
      border: 1px solid #8a9099;
    }

    .frp-story-v2-button-primary:hover {
      background: #eaecee;
    }

    .frp-story-v2-button-secondary:hover {
      border-color: #ffffff;
    }

    .frp-story-v2 a:focus-visible {
      outline: 3px solid #ffffff;
      outline-offset: 3px;
    }

    @media (max-width: 800px) {
      .frp-story-v2-stats,
      .frp-story-v2-scope {
        grid-template-columns: 1fr;
      }

      .frp-story-v2-editorial,
      .frp-story-v2-people {
        grid-template-columns: 1fr;
        gap: 28px;
      }

      .frp-story-v2-editorial-copy {
        padding-top: 22px;
        padding-left: 0;
        border-top: 4px solid #000000;
        border-left: 0;
      }

      .frp-story-v2-people-heading {
        padding-right: 0;
        padding-bottom: 26px;
        border-right: 0;
        border-bottom: 1px solid #5a5f63;
      }
    }

    @media (max-width: 640px) {
      .frp-story-v2 {
        padding: 0 14px 40px;
      }

      .frp-story-v2-hero {
        margin: -60px auto 32px;
        padding: 40px 26px 34px;
        border-radius: 26px;
      }

      .frp-story-v2-lead {
        font-size: 18px;
      }

      .frp-story-v2-editorial,
      .frp-story-v2-people,
      .frp-story-v2-closing {
        padding: 30px 24px;
      }

      .frp-story-v2-scope,
      .frp-story-v2-people,
      .frp-story-v2-callout {
        margin-bottom: 32px;
      }

      .frp-story-v2-button {
        width: 100%;
      }
    }
  </style>

  <section class="frp-story-v2-hero" aria-labelledby="frp-story-v2-heading">
    <div class="frp-story-v2-hero-inner">
      <span class="frp-story-v2-eyebrow">Our story</span>
      <h1 id="frp-story-v2-heading">
        About Fashion Personnel.
        <span>Fashion recruitment since 1991.</span>
      </h1>
      <p class="frp-story-v2-lead">
        We’ve been doing fashion recruitment since 1991, so it’s fair to say we know the industry pretty well.
      </p>

      <div class="frp-story-v2-stats" aria-label="Fashion Personnel at a glance">
        <div class="frp-story-v2-stat">
          <strong>1991</strong>
          <span>Recruiting across fashion and retail since</span>
        </div>
        <div class="frp-story-v2-stat">
          <strong>30+ years</strong>
          <span>Connecting talented people and businesses</span>
        </div>
        <div class="frp-story-v2-stat">
          <strong>UK &amp; international</strong>
          <span>Recruitment reach from London and the North</span>
        </div>
      </div>
    </div>
  </section>

  <section class="frp-story-v2-editorial" aria-labelledby="frp-story-v2-industry">
    <div class="frp-story-v2-editorial-title">
      <span class="frp-story-v2-eyebrow">Our reach</span>
      <h2 id="frp-story-v2-industry">Connecting people with the industry</h2>
    </div>
    <div class="frp-story-v2-editorial-copy">
      <p>
        For over 30 years, we’ve connected talented people with some of the biggest names in fashion, retail, beauty and lifestyle, alongside the new and emerging brands doing things differently.
      </p>
      <p>
        From our offices in London and the North, we recruit across the UK and internationally, covering everything from buying, merchandising and design to marketing, digital, e-commerce, retail operations and senior leadership.
      </p>
    </div>
  </section>

  <div class="frp-story-v2-scope" aria-label="Recruitment areas">
    <article class="frp-story-v2-scope-card">
      <span class="frp-story-v2-icon" aria-hidden="true">
        <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round">
          <path d="M4 7h16v12H4z"></path>
          <path d="M8 7V5h8v2"></path>
          <path d="M4 12h16"></path>
        </svg>
      </span>
      <h3>Product &amp; creative</h3>
      <p>Buying, merchandising and design.</p>
    </article>

    <article class="frp-story-v2-scope-card">
      <span class="frp-story-v2-icon" aria-hidden="true">
        <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round">
          <circle cx="12" cy="12" r="8"></circle>
          <path d="M12 8v8M8 12h8"></path>
        </svg>
      </span>
      <h3>Brand &amp; digital</h3>
      <p>Marketing, digital and e-commerce.</p>
    </article>

    <article class="frp-story-v2-scope-card">
      <span class="frp-story-v2-icon" aria-hidden="true">
        <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round">
          <circle cx="8" cy="8" r="3"></circle>
          <circle cx="17" cy="9" r="2"></circle>
          <path d="M3 19c.6-3.3 2.3-5 5-5s4.4 1.7 5 5"></path>
          <path d="M14 15c2.7-.6 4.7.7 5.5 3.5"></path>
        </svg>
      </span>
      <h3>Operations &amp; leadership</h3>
      <p>Retail operations and senior leadership.</p>
    </article>
  </div>

  <section class="frp-story-v2-people" aria-labelledby="frp-story-v2-people">
    <div class="frp-story-v2-people-heading">
      <h2 id="frp-story-v2-people">We know the industry. And the people in it.</h2>
      <span class="frp-story-v2-people-marker" aria-hidden="true"></span>
    </div>
    <div class="frp-story-v2-people-copy">
      <p>
        Our experience means we understand the roles, the market and what makes a great hire. But recruitment, for us, has always been about more than matching a CV to a job description.
      </p>
      <p>
        We get to know the businesses we work with and the people behind the CVs. Whether you’re building a team, making your next career move or just figuring out what comes next, we’re here with honest advice, real market insight and a network built over decades.
      </p>
      <p class="frp-story-v2-change">
        The industry has changed a lot since 1991. We’ve changed with it.
      </p>
    </div>
  </section>

  <aside class="frp-story-v2-callout" aria-label="What has stayed the same">
    <p>Still connected. Still curious. Still really into what we do.</p>
  </aside>

  <section class="frp-story-v2-closing" aria-labelledby="frp-story-v2-contact">
    <h2 id="frp-story-v2-contact">Looking to hire or thinking about your next move?</h2>
    <p>Come and say hi. Our team would love to hear from you.</p>
    <div class="frp-story-v2-buttons">
      <a class="frp-story-v2-button frp-story-v2-button-primary" href="/contact-fashion-personnel">Contact us</a>
      <a class="frp-story-v2-button frp-story-v2-button-secondary" href="/jobs">Browse current jobs</a>
    </div>
  </section>
</div>

About Fashion Personnel. Fashion recruitment since 1991.

Connecting people with the industry

Product & creative

Brand & digital

Operations & leadership

We know the industry. And the people in it.

Looking to hire or thinking about your next move?