As part of the Senior Management team the Brand Director will define the overall marketing strategy of the business and will oversee the consistent, effective and efficient execution of marketing programmes across all key areas. The Brand director will be responsible for the accountability of the Marketing expenditure and the company's marketing initiatives. The Brand Director is heavily involved with the development of seasonal selling concepts that drive effective and efficient positioning, strategy and creative direction
The Brand director is also responsible for establishing and coordinating all marketing functions in the assigned marketing area for the purpose of assuring company growth, product development and profitability.
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