Sitting with the Design and Production departments of a fashion/retail company, a Product Developer Manager will have worked their way up from previous product development roles.
The job of Product Development Manager within the fashion /retail industry has a strategic overview of the whole company with the aim of moving the fashion brand forward by spotting new fashion trends and areas of growth which will be profitable for the fashion/retail company.
Leading the team of Product Developers, the Product Development Manager is ultimately responsible for the creation and delivery of new products, in conjunction with the design, production and technical team. The Product Development Manager will expand business with existing customers and develop new customer contacts, manage external development and research partners, identify new opportunities to create competitive advantage, ensuring the product of the fashion/ retail company whether it is womenswear, menswear, childrenswear, fashion accessories, footwear, or lingerie is unique and on trend.
A Product Development Manager will conceive and develop a product taking into consideration design, commerciality and technical issues. Product Development Managers need to have an understanding of marketing factors as well as fashion garment construction and design. The job role of a Product Development Manager is to ensure the new product design is interpreted and manufactured to the correct standard.
Working in fashion as a Product Development Manager is a senior role, often entered into after having many years of experience in fashion buying, garment technology or fashion design. The Product Development Manager will need to understand all the roles involved in the process, from conceiving a design idea to it arriving on the shop floor of the fashion/retail company.
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