M&S is launching a new campaign this week that highlights its competitive pricing on a range of 240 grocery staples. The move follows 18 months of the retailer lowering prices across its M&S Food offering and developing a “bigger and better range” in advance of the launch of its online grocery service with Ocado.

Using M&S’s existing Remarksable strapline, the current campaign will focus on everyday items such as bread, milk, cheese, eggs, salmon and mince as the retailer looks to persuade customers that M&S Food may be cheaper than they think.

Launched last year, Remarksable aims to encourage customers to do more regular shops at M&S.

M&S Food managing director Stuart Machin said: “We have spent the past 18 months continuously upgrading our quality and at the same time investing in price and now customers can see the result as 240 key staple items are the most competitively priced in recent history. We will never compromise on our quality but our strategy is to maintain our high sourcing standards whilst providing truly better value for customers and our early work is already starting to resonate.”