Wine retailer Majestic has opened a new store in Beaconsfield as part of its UK expansion plans.

The move means the retailer now has over 200 stores across the country with 88% of the adult population now living within 10 miles of a Majestic.

The new Beaconsfield store is a slightly larger unit than the average Majestic site and features a dedicated fine wine section, a new style tasting counter and revamped branding. It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm.

Majestic is currently embarking on a new chapter of growth with a refreshed bricks-and-mortar store footprint at its core. The retailer’s staff have been offered a bounty of £1,000 to find potential new sites in certain white space locations which fit Majestic’s warehouse-come-store model. It is also in the process refitting some key sites, including its flagship Clapham store.

John Colley, Majestic chief executive, said: “Whilst some retailers have seen the last year as a reason to retreat from face to face retail, we’re doing quite the opposite. Our stores have done an incredible job of serving our customers throughout, introducing hundreds of thousands of new shoppers to our fantastic business and fulfilling record home deliveries with their vans. We are extraordinarily proud of the role our colleagues have played in this, and they have done it safely and with their customary passion and service levels.”