Ocado has begun making its first deliveries of M&S food to customers as part of its new joint venture with the retailer. The two companies have spent the past 12 months preparing for the go-live date of the new service which replaces Ocado’s tie-up with Waitrose. M&S has also developed 750 new products in time for the launch.

Melanie Smith, chief executive of Ocado Retail, said: “This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership.

“We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand. We know this is the start of   something special and as shoppers continue to move online at pace, we look forward to what the future holds.”

The Ocado site will now sell a range of 6,000 M&S food products as well as 800 M&S everyday clothing and home lines. Customers will also be able to choose from Ocado’s range of over 50,000 products.