The SCRUBD men’s skincare company is to expand into the duty-free and travel retail sector.

The luxury brand currently trades in nine markets worldwide including the US.

SCRUBD has hired retail property consultancy Harper Dennis Hobbs to assist with the expansion to enable it to attract new travel and duty-free audiences. The company is seeking space in airports, luxury cruise ships and international train stations.

Darren Williams, executive chairman of SCRUBD, said: “We are thrilled to be launching our products into the travel retail sector with HDH. There is a gap in the market for sustainable, effective, and natural products designed specifically for men’s skin. We’re confident that our much-loved vegan soap blocks and Energising and Anti-aging ranges will be a huge hit with travellers of all ages.”

With all ingredients sourced from environmentally friendly and sustainable sources, SCRUBD products are produced in England and combine age-old artisanal methods with cutting-edge techniques to create effective, natural grooming products for men.

Simon Black, executive managing director at HDH Travel Retail, said: “We are delighted to be working with SCRUBD to promote the launch of this fantastic brand into the global travel retail sector. More brands are seeing the significant benefits of a presence in travel retail, which offers vast expansion opportunities. Our wholesale distribution channel offers brands a complete solution to enter a sector that may not have considered previously.”