Selfridges and Royal Mail have come together to launch an immersive experience at Selfridges’ London store.

Called ‘Royal Mail at Selfridges’, the space on the lower ground floor is a playful interpretation of a postal destination complete with trolleys, mail bags and other post-themed paraphernalia.

Customers will be able to visit the space to have any purchases professionally wrapped and to take advantage of a bespoke postal service on offer with delivery by Royal Mail. In addition, children will be able to write and send letters directly to Santa via an in-store ‘Santa Mail’ service.

The space also features a sensor-activated booth where customers can take photos and record video messages of festive wishes. The content is then printed onto a stamp-like label which can be posted on to parcels and letters or dropped into gifts. The label contains a QR code which recipients can scan to receive the personalised message.

Meave Wall, Selfridges stores director, said: “We’re delighted to welcome this bespoke Royal Mail space within our London store. This launch is an outstanding addition to the variety of services we’ve set up to ensure our customers have the easiest, most efficient and most fun time ticking off their Christmas list – including sending parcels to loved ones they may not be able to see this year.”