Waitrose is relaunching its ECOlogical eco-friendly cleaning range with new packaging that will save an estimated 4.1 tonnes of virgin plastic a year. Some of the packing used in the range includes innovative recovered and recycled ‘Ocean Bound Plastic’, which is a recycled raw material made from plastic waste that is at risk of ending up in the oceans.
The products are vegan and vegetarian friendly and contain a minimum of 98% naturally derived ingredients and no phosphates or ammonia. The range is also being relaunched with new fragrances such as Grapefruit & Lemongrass, Lavender & Rosemary, Blood Orange & Rosemary, and White Ginger & Bergamot.
Sarah Miness, Waitrose buyer, said: “Our customers are more aware than ever of their individual impact on the environment, from wanting less food packaging to being environmentally responsible with their household jobs. The relaunch of our popular Waitrose ECOlogical range gives our shoppers a range of eco-friendly products to help their homes sparkle and which also look good enough to be promoted to countertops rather than banished beneath kitchen sinks.”