Sitting with the Design and Production departments of a fashion/retail company, a Product Manager will oversee the Product Development team and production team as well as working closely with the design and sales teams within the fashion company's head office.
The job of a Product Manager within the fashion and retail industry is responsible for the product planning and execution throughout the fashion product lifecycle, including: gathering and prioritising product and customer requirements for the fashion/retail company, defining the product vision of the fashion brand, and working closely with engineering, sales & marketing, and design to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product supports the fashion/retail company's overall image, strategy and goals.
Product Managers oversee the entire development and production process of a company's products whether this is womenswear, menswear, childrenswear, fashion accessories, footwear, or lingerie. Product Managers liaise with teams such as product design, quality assurance, sales & marketing, and manage the production process with the factories.
The job role of a Product Manager in the fashion industry is to watch and review commercial trends to determine the best methods to make the product or service marketable or profitable to the fashion /retail company.
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