A Day in the Life of a Lead Digital Designer

My week is quite varied — from concepting campaign digital creative (films, photoshoots), to designing email newsletters, to UI design across the website, to managing the e-commerce packshots, to creating an animation for Instagram. There is never a dull moment, and my job is to make all the creative look consistent across all digital channels.

During my time at Swarovski I produced a film shoot in NYC in a few days from London, then last-minute flew to NYC to shoot it — one of our designer collaborations with Susan Rockefeller, on her inspiration for her “Beautiful Earth” collection for Atelier Swarovski. We shot in a beautiful greenhouse in the Wave Hill conservatory in the Bronx. It was the middle of winter and snowing, and we tried to make it feel and look like summer. Definitely one of the most challenging shoots, as it was freezing cold — but we had so much fun trying to pretend it was summer.

Keep learning new programs and pushing your skillset. It's important to keep learning new things, as a role in digital requires you to be very versatile and adapt quickly to turn around briefs. I taught myself After Effects by watching a lot of YouTube tutorials. If you are a creative person your creativity never stops — keep nurturing it by doing other creative projects outside the office. Self-started creative projects help you stay inspired, and they will definitely help you grow as a creative by making you keep trying new things and pushing yourself.

I love gardening! I think I would love to be a horticulturist and work in Kew Gardens. I would be quite happy to be surrounded by plants all day.

I love Liberty and the Conran Shop — there are so many amazing homeware items and perfumes. I am obsessed with this scent, Wonderoud by Comme des Garçons; I grew up in Michigan and its oaky, woody smell makes me feel like I am in the woods, or by a campfire on Lake Michigan.