A Day in the Life of an Ecommerce Manager

Monday is always data day. No matter the organisation, Monday is the day you go through the sales and KPIs from the previous week, look at the site performance and make a plan for the upcoming week. The rest of the week could be anything from brand meetings to plan upcoming events, site-walking, checking for bugs, working with developers and designers, working with the digital marketing team — or even coming in at 2am to make sure everything for a new launch has propagated correctly.

Two things come to mind. The first was launching a Real Techniques Black Friday set at Boots — the months running up to it were filled with internal negotiations for site space and selling the products to other people in the business, but seeing it launch and sell out in a matter of hours… there is no better feeling than “I did that”. The other is launching a new website from scratch while working at Reach: from ideation, to finding the partner, to getting the design and site maps signed off, to seeing it live and being advertised in the newspaper — an amazing feeling, like all your hard work has paid off.

Listen to everyone, but never forget the customer. Ecommerce as a job is a little bit of everything — merchandising, buying, marketing, design, analytics. You work with experts in each of these areas, and it's your responsibility to blend all of that expertise into a cohesive plan that represents the brand's strategy but also serves the customer's wants and needs.

Author. I've always wanted to be a fantasy writer; I love getting lost in good books about other worlds. Who knows — one day I might be. Watch this space.

Made.com have these pet beds that look like miniature sofas — I would have to buy one for my cats, because I think they're the most adorable thing I've ever seen. I'd also get a Le Creuset stock pot and grill pan, because they're such good quality and I've wanted them for so long.