The job role of a Branch Manager in the fashion retail industry is responsible for running the retail store to meet the retailer's targets and policies. The aim of any Branch Manager is to maximise profit of the retail stores whilst minimising costs. Branch Managers ensure promotions are accurate and merchandised to the company's standards, staff are fully versed on the target for the day and excellent customer care standards are met.
Depending on the size of the store and the retailer's company structure, Branch Managers may also be required to deal with the Human Resources, Marketing, Logistics, Information Technology, Customer Service and Finance departments of the fashion company's Head Office.
Depending on the size of store and the area of retail, activities of the job may alter, but tasks typically involve; managing and motivating a team to increase sales and ensure efficiency; managing stock levels, ensuring standards for quality, customer service and sales are met as well as organising special promotions, displays and events for the retail store.
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