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Working in fashion as a Visual Merchandiser you will create window and in-store displays in the retail shops and department stores of the fashion brand, taking responsibility for 'the look' of the retail store, with the aim of promoting goods in order to maximise sales.
Retail store displays are regularly updated by the Visual Merchandiser, and themes can be dictated by a number of factors, including the seasons of the year, annual events, current fashions and trends, and sales and promotions. Fashion retailers employ a visual merchandising team which will work both in Head Office and in the retail stores. Visual merchandising activities will vary according to the roles within the team, but may include: sourcing materials and display elements, such as lighting, props and accessories, installing and dismantling displays, using available space to the best advantage and dressing mannequins and making use of creative lighting for window displays. The Visual Merchandiser will also prepare the retail stores for promotional events and will give feedback to head office as well as liaise with merchandisers and buyers.
Similar to the rest of the visual merchandising team the Visual Merchandisers for any fashion retailer are likely to work weekends and late evenings as major display installations often take place when the store is closed to minimise disruption to customers and staff.
To get a job as a Visual Merchandiser within the fashion industry you will require a good knowledge of the retail industry, understand key fashion trends and have a strong eye for styling.
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