Working in the fashion industry as a Visual Merchandising Manager you job role is to be responsible to increase the footfall of the store by attractively displaying products and merchandise, this is the key role of a Visual Merchandising Manager and is vital to the Retail side of any fashion business.
A Visual Merchandising Manager must possess a great deal of creativity and innovative talent. Visual Merchandising Managers are mostly required to work at fashion retail outlets and stores to lead a team of Visual Assistants and staff for smoothly carrying out all activities. The Visual Merchandising Manager also creates window and in-store displays in retail shops and department stores, taking responsibility for 'the look' of the store, with the aim of promoting fashion products in order to maximise sales.
The Visual Merchandising Manager will work very closely with the fashion retailers Head Office team and regularly liaise with the buying and merchandising teams. The Visual Merchandising Manager will also work closely with the fashion brands Creative Director to ensure the retail stores reflect the fashion brands key concept.
To get a job as a Visual Merchandising Manager within the fashion industry you will have a worked you way up from a Visual Merchandiser, have a real creative flair and eye for style, have worked with the fashion retail environment and be fully aware of the trends, seasonal looks and the end consumer for the fashion brand.
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