A Day in the Life of a Commercial Director

Whilst a typical week will contain various routine tasks, there is always an unpredictable nature when working in clothing manufacturing. It is essential to be flexible, responsive, and to understand and manage ever-changing priorities. Routine tasks include overseeing critical-path management for all products within the business, reviewing delivery performance and sales, overseeing sampling and production priorities with the factories, and preparing detailed meeting agendas for key customers. There are always challenges to overcome on a daily basis — from within the design, technical, merchandise and production teams, and from our customers. It is imperative to recognise what is urgent and what is important, focusing on priorities and ensuring that clear and timely communication is maintained with customers and key stakeholders. An enjoyable part of a typical week is working closely with designers and product developers on new designs and innovation, preparing to present them to our customers.

Developing our business to become the largest and most reliable supplier to the most recognised high-street retailer has been one of the biggest highlights of my career. This growth was based upon product and market knowledge, fantastic design and quality, and a high level of innovation. This significant business growth would not have been possible without the vision to recognise opportunities and a talented, motivated team who understood the objectives and targets for the business. This was aligned with a proactive retailer who acknowledged the potential of our company and trusted and respected us to execute this strategy.

It is important to understand what attracts you to a career in sales or account management. You should recognise your existing strengths, knowledge and experience, and focus on key areas for improvement. Dedicated people do not switch off and are constantly looking at products and opportunities — in store, online, in the media. You must be ambitious and hard-working, but also passionate about product and customer satisfaction. I always had a desire to be the best supplier rather than the largest, but usually being the best leads to being the largest. Be honest, credible, and work hard to achieve and fulfil your promises — and also your own ambitions.

As a young boy it was to be a professional footballer. As I got older and clearly was not good enough, I had a keen interest in musical production and engineering. As I have always been very keen on fashion and clothing, I would probably still choose a career within this industry.

Recently most of my shopping has been online, so it is definitely time for a trip to Selfridges on Oxford Street for a few treats. My wardrobe could do with an update of some nice, sharp shirts and ties, and definitely some of my favourite Pantherella socks.